Our story dates back to 1947, with the opening of a motor dealership in downtown Johannesburg that became the first building block in the IMPERIAL Group. Our group now employs over 51 000 people and has the largest network of motor dealerships in South Africa, including Imperial Ford.
Today, IMPERIAL AUTO's activities incorporate the sale of new and used vehicles, finance and insurance as well as parts and servicing for passenger and commercial vehicles.
One element of Ford operations throughout the world that continues to stand above all is the brand promise: Go Further. It is a modern interpretation of Henry Ford’s vision to “open the highways to all mankind”.
Ford is helping to realise this vision in Africa today by offering South Africans a full family of smart, safe and economical vehicles, from the entry-level Figo to the pick-up truck benchmark – the Ranger. We also offer a full range of SUVs and light commercial vehicles.
All Ford vehicles offer smart technologies, stylish design, fuel efficiency, safety, service and maintenance excellence at affordable prices, giving drivers peace of mind on the road and in their pockets. As a decentralised organisation, we take great pride in our entrepreneurial spirit and remain true to our vision: to delight our customers in all that we do.