Fri, Nov 03,2017
Ford Motor Company today announced that the thrilling, first-ever Ford Ranger Raptor will be produced in South Africa when it hits the market in 2019, introducing an entirely new level of off-road performance and capability to the mid-size pick-up segment.
Local assembly of the highly anticipated Ranger Raptor will take place at Ford’s Silverton Assembly Plant in Pretoria, and will coincide with the introduction of an updated Ranger line-up due in 2019 as part of this model’s planned in-cycle action.
"The response to our announcement that Ford will be introducing a Ranger Raptor has been absolutely phenomenal, and we’re exceptionally proud to now confirm that this highly anticipated performance model will be locally produced in South Africa,” says Ockert Berry, VP Operations, Ford Middle East and Africa.
The current Ranger programme has been a great success for Ford since it was launched in 2011, and South Africa has played a key role in the massive growth in Ranger sales and market share, both locally and internationally with its export programme to over 148 markets in Europe, the Middle East and Africa.
Adding the exclusive Ranger Raptor to the line-up is a fantastic opportunity to grow the brand even further, and will follow a significant investment in Ford’s local operations to cater for expanded production capacity.
“As part of our strategic growth to accommodate the requested market volumes for South Africa and our export markets, we are investing in increasing the plant’s capacity from 27 to 33 jobs per hour as of January 2018,” Berry adds. “We will be geared up and fully prepared to add further production capacity in response to increased future market demands for the Ranger, and the new Ranger Raptor.”
As an exciting new addition to the Ford Performance family, the Ranger Raptor is a purpose-built, desert-racing inspired model that builds on the unrivalled heritage of the legendary F-150 Raptor, the world’s most extreme production pick-up vehicle.
Designed and engineered to deliver an adrenaline pumping experience, Ford Ranger Raptor sports a head-turning exterior look that exudes toughness as well as a level of capability and off-road performance never before seen in this segment.
More information on the Ranger Raptor will be revealed in due course.