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  • MASSIVE FORD FIESTA DEMO SALE

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  • the New Ford RANGER Has Arrived!

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Welcome to Imperial Ford

Welcome to Imperial Ford

Our story dates back to 1947, with the opening of a motor dealership in downtown Johannesburg that became the first building block in the IMPERIAL Group. Our group now employs over 51 000 people and has the largest network of motor dealerships in South Africa, including Imperial Ford.

Today, IMPERIAL AUTO's activities incorporate the sale of new and used vehicles, finance and insurance as well as parts and servicing for passenger and commercial vehicles.

One element of Ford operations throughout the world that continues to stand above all is the brand promise: Go Further. It is a modern interpretation of Henry Ford’s vision to “open the highways to all mankind”.
Ford is helping to realise this vision in Africa today by offering South Africans a full family of smart, safe and economical vehicles, from the entry-level Figo to the pick-up truck benchmark – the Ranger. We also offer a full range of SUVs and light commercial vehicles.

All Ford vehicles offer smart technologies, stylish design, fuel efficiency, safety, service and maintenance excellence at affordable prices, giving drivers peace of mind on the road and in their pockets. As a decentralised organisation, we take great pride in our entrepreneurial spirit and remain true to our vision: to delight our customers in all that we do.

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Latest News

The NWM Ford Cross Country Team are the 2018 Class T SA Champions

This is just a short note to each and every Ford Dealer to say thank you.
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Wheel Well
Battle Resumes for Ford NWM in Bronkhorstspruit

Wed, July 25, 2018
The Ford Neil Woolridge Motorsport (NWM) team enters the second half of the 2018 SA Cross Country .
Learn More

End to End PremiumCare
Ford NWM Aiming for Hat-Trick of Wins in the Desert


Wed, June 06,2018
The Ford Neil Woolridge Motorsport (NWM) team heads to Botswana next weekend
Learn More

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