Ford Credit South Africa Goes Further for University Graduates

Tue, Apr 04,2017

  • Ford Credit Graduate Purchase Programme offers university graduates a helping hand.
  • Offers university graduates a five percent discount off the purchase price of their new Ford and a preferential interest rate when financing with Ford Credit.
  • Rewards the hard work and dedication required to obtain a university degree.

PRETORIA, South Africa, 04 April 2017 – As part of its strategy to provide dealers and customers with innovative finance products, Ford Credit South Africa has launched its new Graduate Purchase Programme that gives eligible graduates a discount of five percent off the purchase price of a new Ford, plus a preferential interest rate that will be lower than usual for their credit profile when financing with Ford Credit.

“As a company with a great sense of social responsibility, we know how important education is to the economic and social fabric of South Africa. Obtaining a university degree requires students to overcome many obstacles and financial pressures, which are particularly acute at this time,” said Steve Fraser, Managing Director of Ford Credit South Africa. “Accordingly, we have launched a product that rewards the hard work and dedication required to obtain the university degree, and will assist graduates on their paths to make meaningful contributions to South African society.”

According to Warren Smith, Project Manager for Ford Credit South Africa, dealer reaction to the Graduate Purchase Programme has been positive, and graduates have been taking advantage of the programme even before the digital marketing campaign was launched.

“We understand that today’s graduates rely extensively on social media channels for information, so our marketing campaign is specifically designed for Facebook, Twitter and Google in order to connect with them effectively,” said Smith.

The compact Ford Figo sedan and hatchback remain attractive propositions in the value-oriented entry-level segment. With an impressive list of standard comfort and safety features, the Ford Figo provides exceptional value-for-money, and is ideally suited to first-time buyers such as graduates entering the job market.

Find a Dealer

  • Click on the Find my location button or enter your location in the appropriate box above the map to find the nearest location to you.

  • An important feature of this distance calculator tool is that it's as the crow flies , so click on the location's Show route button in order to get the real driving distance.


Latest News

Castrol and Ford Working Together for 100 Years

Mon, June 18, 2018
Ford and Castrol, working together for 100 years, click to watch our video
Learn More

Wheel Well
Keep our children safe on the roads

Wed, May 23, 2018
Drop off your unwanted car seats at Imperial Ford Kempton Park and Wheel Well will ensure they go to a family without one to keep little lives safe.
Learn More

End to End PremiumCare
All-new Ford FIESTA


Tue, May 15,2018
Available in either the 1.0L turbocharged EcoBoost or the 1.5L diesel, the all-new FIESTA has been designed to reduce your cost of...
Learn More

©Copyright 2017 | Imperial Ford | Privacy Policy

© Copyright 2017