Tue, Apr 04,2017
PRETORIA, South Africa, 04 April 2017 – As part of its strategy to provide dealers and customers with innovative finance products, Ford Credit South Africa has launched its new Graduate Purchase Programme that gives eligible graduates a discount of five percent off the purchase price of a new Ford, plus a preferential interest rate that will be lower than usual for their credit profile when financing with Ford Credit.
“As a company with a great sense of social responsibility, we know how important education is to the economic and social fabric of South Africa. Obtaining a university degree requires students to overcome many obstacles and financial pressures, which are particularly acute at this time,” said Steve Fraser, Managing Director of Ford Credit South Africa. “Accordingly, we have launched a product that rewards the hard work and dedication required to obtain the university degree, and will assist graduates on their paths to make meaningful contributions to South African society.”
According to Warren Smith, Project Manager for Ford Credit South Africa, dealer reaction to the Graduate Purchase Programme has been positive, and graduates have been taking advantage of the programme even before the digital marketing campaign was launched.
“We understand that today’s graduates rely extensively on social media channels for information, so our marketing campaign is specifically designed for Facebook, Twitter and Google in order to connect with them effectively,” said Smith.
The compact Ford Figo sedan and hatchback remain attractive propositions in the value-oriented entry-level segment. With an impressive list of standard comfort and safety features, the Ford Figo provides exceptional value-for-money, and is ideally suited to first-time buyers such as graduates entering the job market.